United BioNutrition Introduces Magnitude™ for Stallions

Research-proven blend of omega-3 fatty acids improves breeding potential

SHERIDAN, Ind. – United BioNutrition, a company dedicated to discovering and developing progressive equine nutrition technologies, introduces Magnitude™, a new product for the 2006 stallion breeding season. Magnitude contains the only omega fatty acid scientifically shown to increase the quality and viability of semen from breeding stallions.

“We believe stallion owners, managers and veterinarians will see tremendous value in feeding Magnitude to their breeding stallions,” says Stephen K. Webel, Ph.D., vice president of research and development at United BioNutrition. “The potential to add even one extra foal per breeding season will help stallion owners receive a better return on the investment in their stallion.”

Magnitude is a patented blend of marine-based omega-3 fatty acids that increases a stallion’s supply of docosahexaenoic acid (DHA). Research shows that the increased supply of DHA from feeding Magnitude helps stallions achieve an increase in daily sperm output, normal spermatozoa, progressive motility and viability in storage. These results have been verified by some of the country’s leading experts at equine research universities, including Colorado State University, Texas A&M University and the University of Arizona.

“Other omega equine products are based on corn oil, flax oil or fish oil,” says Dr. Webel. “And, as such, they cannot provide the scientifically proven benefits to breeding stallions that Magnitude’s DHA-rich, pelleted balance of omega-3 fatty acids offers.”

In addition to the breeding performance benefits offered by feeding Magnitude, it also provides stallions the traditional benefits associated with marine omega-3 fatty acids such as improved cardiac health and reduced joint inflammation.

United BioNutrition is offering Magnitude through an exclusive distribution agreement with Bioniche Animal Health USA Inc., a leading supplier and marketer of veterinary biopharmaceutical and nutriceuticals products worldwide. Additional information about Magnitude and its related research trials is available at www.MagnitudeDHA.com or by contacting Bioniche Animal Health at (888) 549-4503.

Editor's note: The above press release has been provided by the following companies and as such, any claims should be carefully evaluated.

Magnitude was created by the nutrition experts at United BioNutrition, a company specializing in progressive equine nutrition technologies, in cooperation with JBS United, Advanced BioNutrition (ABN) and JSR Farming Group. The combined effort of these companies led to Magnitude – the only DHA-based product available to stallions for the purpose of enhancing male fertility. JBS United, based in Sheridan, Ind., has 50 years of experience in animal nutrition.

Since its founding in 1956, JBS United has been dedicated to providing research-based solutions to enhance animal nutrition and livestock production profitability.

ABN is a leader in developing functional nutrition technology to improve animal health. The company is headquartered in Columbia, Md. www.abn-corp.com

Based in England, JSR Farming Group is an international expert in animal science and technology. The company has a nearly 50-year tradition of research in quantitative genetics, reproduction, artificial insemination, and animal health and welfare. www.jsr.co.uk